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Nike, originally known as Blue Ribbon Sports (BRS), China Shoes was founded by University of Oregon track Cheap Jordans athlete Philip Knight and his Jordan Shoes coach Bill Bowerman in January 1964. Nike Shoes The company initially operated as a distributor for Air Jordans Japanese shoe maker Onitsuka Tiger (now ASICS), Cheap Jordan Shoes making most sales at track meets out of Knight's automobile Cheap Nike Shoes.
The company's profits Cheap Nike Sneakers grew quickly, and, in 1967, BRS opened Nike Sneakers its first retail store, located on Cheap Shoes Pico Boulevard in Santa Monica, Cheap Sneakers California. By 1971, the relationship Cheap Jordan Sneakers between BRS and Onitsuka Tiger was nearing an end Nike Air Jordans . BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.
The first shoe sold to the public to carry this design was a soccer shoe named Nike, which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Năstase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company.
The company's first self-designed product was based on Bowerman's "waffle" design. After the University of Oregon resurfaced the track at Hayward Field, Bowerman began experimenting with different potential outsoles that would grip the new urethane track more effectively. His efforts were rewarded one Sunday morning when he poured liquid urethane into his wife's waffle iron. Bowerman developed and refined the so-called "waffle" sole, which would evolve into the now-iconic Waffle Trainer in 1974.
By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Its growth was due largely to "word-of-foot" advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's first national television commercials ran in October 1982, during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April.